π Create Competitive Intelligence Reports with Claude
π Create Competitive Intelligence Reports with Claude
Harness Claude’s web search and research tools to analyze competitors and build interactive executive dashboards revealing market opportunities—all without leaving the chat.
1. Enable Extended Thinking
- Open Claude and go to Settings.
- Under Capabilities, toggle on Extended Thinking.
- This unlocks the “Research” tool and allows Claude to fetch and synthesize multiple web sources.
2. Identify Key Competitors
Prompt example:
“Search the web for 5–7 direct competitors in the [Your Industry] space. For each, provide:
- A brief company overview
- Latest funding round and total funding
- Recent strategic moves (e.g., partnerships, product launches)”
Claude will return a table or list summarizing each competitor’s profile, funding, and news highlights.
3. Deep-Dive with the Research Tool
- In the Claude interface, click Research in the tool bar.
- Ask Claude to expand on each competitor by analyzing:
- Financial performance: revenue estimates, profitability indicators
- Product portfolio: feature comparisons, unique selling points
- Market positioning: target segments, pricing strategies
Example prompt:
“Using research mode, compare these competitors’ pricing models, customer segments, and recent product innovations. Highlight gaps or white-space opportunities.”
4. Build an Interactive Dashboard with Artifacts
Once you have structured data, transform it into a living dashboard:
- Click Artifacts → New artifact.
- Provide a prompt such as:
“Create an interactive executive dashboard with:
- A bar chart of competitor funding amounts
- A side-by-side feature matrix
- A heatmap of market segments vs. pricing tiers”
- Claude generates a dashboard widget—complete with charts, tables, and filters.
- Test interactivity: adjust filters, drill into segments, and confirm visuals update.
Pro Tip
Claude Opus 4’s combined Research + Artifacts workflow can deliver a competitive intelligence report that rivals outsourced market research—at a fraction of the time and cost.
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