Microsoft Democratizes AI Video Creation with Free Sora Access on Bing

 

Microsoft Democratizes AI Video Creation with Free Sora Access on Bing



A New Video Creator in Your Pocket

On June 3, 2025, Microsoft unveiled Bing Video Creator, a built-in tool powered by OpenAI’s Sora model that lets anyone generate five-second videos from simple text prompts—completely free, with no subscription required. Integrated into the Bing mobile app for iOS and Android, this feature marks the first time Sora’s video-generation capabilities are accessible beyond paid ChatGPT tiers, opening up creative video production to millions more users.

How to Generate Videos for Free

To start turning your ideas into motion:

  1. Install or update the Bing app on your smartphone.
  2. Tap the “apps” icon in the lower-right corner and select “Video Creator.”
  3. Describe the scene you want—anything from “sunset over a desert highway” to “a dancing robot in a neon city.”
  4. Choose “Standard” (unlimited, slower generations) or “Fast” (10 free quick generations, then redeem Microsoft Rewards points).
  5. Queue up to three prompts at once and receive notifications when your five-second, vertical (9:16) videos are ready to view, download, or share.

Limits and Credits

  • Fast Mode: 10 free “fast” video generations per month; additional fast credits earned via Microsoft Rewards.
  • Standard Mode: Unlimited, but each clip may take several minutes to process.
  • Formats: Currently fixed at 9:16 vertical; 16:9 landscape support is “coming soon.”
  • Retention: Videos are stored in the app for up to 90 days.

While other AI video tools like Google’s Veo 3 offer higher resolution options and longer durations, Bing Video Creator prioritizes accessibility, opting for quick, social-friendly clips that anyone can produce on the go.

Breaking Down Barriers to Creativity

Before this release, Sora’s capabilities were locked behind ChatGPT Plus and Enterprise subscriptions, which start at $20/month. By embedding Sora into Bing, Microsoft is effectively democratizing video creation, allowing educators, small businesses, social media influencers, and everyday users to experiment with AI-driven storytelling without budget constraints.

“We believe creativity should be effortless and accessible,” Microsoft stated in its announcement. “Bing Video Creator represents our efforts to empower anyone to turn their words into wonder.”

Why This Matters

  • Low Barrier to Entry: No fees, no learning curve—just type and generate.
  • Rapid Prototyping: Teams can mock up quick video concepts for pitches, ads, or social posts.
  • Educational Use: Teachers and students can bring lessons to life with animated visual aids.
  • Social Media Boost: Creators can produce eye-catching content that stands out in feeds.

What’s Next for Sora on Bing

Microsoft plans to expand the feature to desktop and integrate it into Copilot Search. Future updates are expected to include:

  • Multple aspect ratios (16:9, 1:1)
  • Longer durations (up to 20 seconds)
  • Higher resolutions (720p, 1080p)

As AI video models evolve, these updates will help close the quality gap with subscription-based services—while retaining Bing’s signature free-for-all spirit.

Experience the future of video creation today:

Microsoft offers free Sora access on Bing

Label: AI Video Generation, Microsoft Bing, OpenAI Sora, Creative Tools
Discover how Microsoft’s Bing Video Creator brings OpenAI’s Sora video model to your phone for free, enabling five-second AI-generated clips from text prompts without any subscription.

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